Beijing, China – 15 January 2019 – Club Med today (Jan 15) celebrated the grand opening of a premium skiing and snowboarding school powered by Club Med and the world-leader Ecole du Ski Francais (ESF, French Ski School) at Beijing Star Mountain Ski Resort.
Henri Giscard d’Estaing, Chairman and Chief Executive Officer of Club Med, Eric Breche, President of ESF and Miss Yehong Tang, Deputy Director of Mass Ski Division of Winter Sports Administrative Center, were on site for the important occasion, invited by Mr. Gang Han (Vice President of China Chengxin Investment Group, owner of Star Mountain).
Leading up Beijing’s hosting of the 2022 Winter Olympics, Liu Peng, president of the Chinese Olympic Committee has projected that China will have 300 million Winter Sports Enthusiasts by the time of the Olympics. In order to support this government objective, there is a high demand for quality winter sports facilities and instruction in China.
Currently, less than half of ski instructors in China have GASC certification. The top reasons in China that deter prospective new skiers are the perception that it’s too dangerous and facilities are not convenient enough. In fact, only 20% of first time skiers in China end up trying again.